Local search engine results were previously relegated to a small map, which would appear within the first page of local search engine results, but now they enjoy first page domination for local search engine terms.
The benefit of this to small businesses is that local searchengine results can now appear above their much larger revivals who are relegated to the last few results on page one of Google.
Don’t miss out on local search engine results; they’re your next customers. Here’s 10 tips to help you capture them:
1. Claim your Google Places listing – it’s easy to do and if one doesn’t exist for your business then you can quickly and simply create one. What is it? A Google Places listing is effectively a profile attached to Google’s local engine search results. It is important because Google ranks these profiles above all others in their new first page local engine search results.
2. Add pictures to your Google Places listing. The effectiveness of your Google places listing is impacted by its completeness. Images will not only flesh out your listing, but when they appear in the search engine results, besides your Google Places listing, they are eye-catching and attractive which will increase clicks.
3. Gather citations – citations are instances on the web where your business is mentioned, Google uses the consistency of the information it finds and the authority of the referring site to boost your rank in local search engine results. The quality as well as volume of citations is an important factor in local search engine optimization.
4. Include your locality in on-page optimization – revisit your META and Title Tags to ensure your town is included wherever possible. Make sure your address appears on every page and that you have a contact page.
5. Submit your site to local directories including Yell.com, local Chamber of Commerce and business directories. Local directories will have greater relevance in local search engines as it narrows your field of operation for Google to a localised area.
6. Manage your online exposure – make sure the information distributed across the web that pertains to your business is managed carefully. Trawl local directories and existing listings, double-check that your details are correct and that they match both your Google Places contact information as well as your websites contact page.
7. Get your reviews and testimonials on the web – no doubt you will already have testimonials collected from customers, these need to go online as well as in other marketing materials. Put a process in place of asking satisfied customers to review you online if at all possible. Pen a short email with instructions of where and how you would like the review left and send this to all satisfied customers.
8. Use a local phone number instead of a 800, 877 or 0888 – this again refines your location making it easier for local search engines to place you within a specific region.
9. Target local keywords – when link building make sure you target some local variations on your keywords in the anchor text of your links.
10. Use your supply network – think about local search as being similar to networking. No doubt you will already have a network of local contacts, associates and suppliers who all allow your business to thrive. Simply transfer this network online by linking to each other.
Local search is set to dominate first page results for all local search terms. Small, local businesses should take advantage of this by implementing some or all of the tips above which will allow them to compete with much larger businesses who have until now monopolized the first page results by investing in aggressive local search engine results.